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For Immediate Release

Bayer MaterialScience LLC at Printed Electronics USA 2010: Artificial Muscle’s Reflex™ Technology brings real feel to mobile devices


November 30, 2010

Santa Clara, Calif., November 30, 2010 — Even as more consumers reach for a touchscreen-enabled mobile device to keep in touch — the sensation of touch is often lost on their mobile device.

That is changing with the Electroactive Polymer Artificial Muscle (EPAM) actuator technology from Artificial Muscle, Inc. (AMI), a Bayer MaterialScience LLC company. AMI's Reflex™ actuator technology enables high-fidelity touch feedback for touchscreens of mobile phones and other devices.

Dirk Schapeler, CEO, Artificial Muscle, Inc. will discuss the benefits of Reflex actuator technology at this year's Printed Electronics USA 2010 Conference and Trade Show being held Nov. 30 — Dec. 2 at the Santa Clara Convention Center in Silicon Valley. Schapeler is scheduled to present "High End Touch Feedback for Mobile Devices Featuring Electro Active Polymers" as part of the Touchscreen and Haptics program on Wednesday, Dec. 1.

This sensational technology comes as research analysts expect the touchscreen mobile device market to account for 58 percent of all mobile devices worldwide, and more than 80 percent in developed markets by 2013, according to Gartner research.

"With our Reflex actuator technology, high-fidelity touch feedback and complex haptic effects are possible for mobile devices and other electronic products to enhance user experience," Schapeler said. "Whether it's the feel of scrolling a menu or clicking a button, the Electro Active Polymer-based actuator technology provides a superior feel compared with existing technologies."

To learn more about this technology or to speak with the presenter, stop by AMI's booth, #85, at the show.

Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,300 employees at 30 production sites around the world and 2009 sales of 7.5 billion euros. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC's business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.

For more information about Bayer MaterialScience, call 412-777-3983, e-mail naftainfo@bayer.com or visit www.bmsnafta.com.

For more information about Artificial Muscle, Inc., call 408-215-7350, e-mail info2010@artificialmuscle.com, or visit www.artificialmuscle.com.

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This website may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.


Media Contact(s)
Name: Thomas Erdner
Phone: 412-777-5200
Company: Bayer MaterialScience
Email: thomas.erdner@bayer.com








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