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How to Feel Good this Spring: Do your Cardio to get your Pulse racing, take plenty of Vitamin-C — and make sure everyone Scrubs their hands!
Everyone has the economy on their minds — and while the financial situation may be dour, the trends in color are quite the opposite.
The color experts at Bayer MaterialScience have developed four new medical colors — Cardio, Pulse, Vitamin-C and Scrubs — for the spring 2009 season that pop in just the right way for the current mood of consumers.
The new feel-good colors are a welcome addition to Bayer MaterialScience's line of Rx Medical colors, all of which are compliant with the accepted standard for biocompatibility, FDA-modified ISO 10993-1 and part of LEDA® compounded color technology. The four new colors can be applied to medical grades of Makrolon® polycarbonate and Bayblend® polycarbonate/ABS resin grades.
"We've seen an increase in demand from the medical industry for more chromatic color options," explained John Skabardonis, polycarbonates marketing manager for North America, Bayer MaterialScience LLC. "We developed these colors to meet those needs, but also in response to the desire for bright colors that make consumers feel good about their products."
Taking hue cues from the Color Marketing Group (CMG), an international not-for-profit association of color designers based in Alexandria, Va., Bayer MaterialScience just introduced the following Rx Medical LEDA colors:
- Vitamin-C — This juiced-up orange is reminiscent of the first fresh fruit of the season — just the hue to improve a mood and quench your thirst for color.
- Pulse — An invigorating purple color that is deeply chromatic but subdued in just the right amount. Pulse is a bouquet of spring flowers that have just bloomed.
- Scrubs — This middle green is not an average "spring" green — and not an evergreen either. Scrubs gives a bright, airy feeling and is a hopeful reminder of the lush foliage that follows the winter frost.
- Cardio — A lively, vivid pink that seeks and wins your attention at a single glance. Cardio is tender and full of daring.
Check out these new, hot medical colors. They may be just the right prescription for turning an ordinary medical device into one that is extraordinary.
Read the entire press release here.
Learn more about all of Bayer MaterialScience's color technologies here.
Bayer MaterialScience LLC \ 100 Bayer Road \ Pittsburgh, PA 15205-9741 USA
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