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Market Forces Accelerating AEV Solutions
Pain at the pump and the new frugality. The need to lessen dependence on foreign oil and increase development with alternatives to traditional vehicles. Global warming and the urgency to reduce greenhouse gases. Legislation raising the bar on fuel efficiency standards. Cash for clunkers. Consumer hunger for whatever's around the next corner — especially if it's green — and as long as it has a distinctive look and delivers the promised performance. All these are market forces that are accelerating interest in commercially viable and affordable alternative energy vehicles (AEVs) — from any source, anywhere in the world.
Satisfying consumer demand for environmentally responsible fuel-efficient cars without compromising style, comfort, performance and affordability demands innovation. Consumers want in an AEV everything they've already come to expect in creature comforts, safety and performance — yet with superior fuel economy and in a stand-out package. That's why Bayer MaterialScience's R&D efforts focus on thinner, lighter, smoother, smaller and modular innovations — so designs stay on track from concept to the showroom floor, and the prices don't floor you.
And, there are added challenges. Despite a growing desire for consumers to "go green," they may resist a premium price. They can be fickle, too, with interest in AEVs rising and falling with gas prices. Another obstacle is that buyers who purchase AEVs face the wild cards of unknown resale value and maintenance costs once they pull out of the lot.
At the same time, automotive start-ups and traditional automakers invest significant resources to devise solutions, but face a long and winding road. What will the Return on Investment (ROI) be, and after how long? Can this concept translate to mass production? Do my suppliers have the stability and commitment to invest in supporting my company's innovations? Am I getting the best thinking available? Have I pushed the technology limits toward reaching our performance goals?
Bayer MaterialScience is committed to sustainability and innovation for the long haul in the automotive industry, and collaborations are integral to that commitment. While other plastics companies are downsizing their in-house expertise, Bayer is maintaining this expertise globally. This will allow Bayer to dedicate resources to help address the concerns of the unknown in the AEV market. Already, we're a proven collaborator for innovative vehicles and applications such as the Hyundai i-Mode, smart fortwo, Velozzi Supercar and SOLO, and others.
Contact David Loren to find out more about how Bayer MaterialScience can support your AEV strategy at 248-475-7729 or david.loren@bayerbms.com.
Bayer MaterialScience LLC \ 100 Bayer Road \ Pittsburgh, PA 15205-9741 USA
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